Banuba Face AR SDK and AI Video Editor SDK access the client's IDFA and IDFV data to calculate the software usage analytics data. Apple defines IDFA and IDFV data as personal, however, in practice it’s not sensitive data like clients’ or users’ names, email address, gender, age or other.
IDFA — Apple Identifier for Advertisers is a unique device identifier by which advertisers can distinguish a user across apps and show him targeted ads without revealing personal information.
IDFV — Apple Identifier for Vendor is a unique app identifier by which the vendor can track app usage but does not correlate user activities between apps.