Océane is a manufacturer and retailer of beauty products. It was one of the first companies to see the potential of TINT and integrate it on its website. Virtual try-on isn’t yet common on the Brazilian market, so the company’s management expected to gain an edge over their competitors.
The initial pilot project covered only concealer and foundation. And within the first month, the add-to-cart rate for these items skyrocketed from 3% (industry average) to 20.15% – over 600% increase. The customers were buying so much that Océane ran out of stock, as the company didn’t expect such a huge spike.
However, this was only the beginning. In July, the add-to-cart rate set a new peak at 32%, which means a third of the customers who tried Océane products online placed them in their shopping cart.
This example shows the immense potential of virtual try-on technology and TINT in particular. It applies not just to concealers and foundations, as Banuba’s platform supports many other product categories:
- Lipstick/Lip gloss
- Blush
- Eyeliner
- Eyeshadow
- Eyelashes
- Mascara
- Eyebrows
- Skincare
- Nail polish
- Jewelry
- Sunglasses/Eyeglasses
- Headwear
These items can be tried on separately or as a complete look. Moreover, TINT includes an advanced recommendations AI, suggesting specific items that will complement the appearance of each individual.
