According to the 2023 market research by Mintel, nearly 30% of consumers in the USA are willing to try tailored skin care solutions and pay more for them. The trend toward minimalism in beauty confirms that consumers prefer effective skincare products with active ingredients that will help them achieve the desired results rather than endlessly buying new, highly advertised items in beautiful packaging.
The try-before-you-buy feature and hyper-personalized recommendations based on insights shift traditional marketing and business development approaches. Skin analysis apps revolutionize customer interactions with beauty brands, bringing more value and increasing loyalty. So, how can brands leverage them to boost conversions and sales?
What Is A Skin Care App?
Skin analysis apps are sophisticated applications that leverage advanced technologies, including artificial intelligence (AI) and data analytics, to assess and analyze various aspects of an individual's derm condition.
Using the uploaded face pictures, the application's core scans and analyzes its fast database to identify skin issues and suggest appropriate treatments or recommendations.
In addition to basic skin analysis apps, there are more medical-oriented solutions like Skinive, which help users analyze their skin's health at home and connect them to a dermatologist for further consultations. They mostly identify conditions like dermatitis, psoriasis, moles, etc.
Unlike med-tech solutions, skin care apps have more wellness and daily usage features that can simplify users' skincare routine and keep track of their performance.
Analyze Skin Condition
These apps use algorithms, artificial intelligence, and data analytics to assess various aspects of an individual's skin condition.
Skin Age and Type. Skin analysis apps can determine whether an individual has oily, dry, combination, or normal derm. Understanding one's skin type and age is crucial for selecting appropriate skincare products and establishing an effective skincare routine.
Moisture Levels. These apps can assess the moisture levels of the epidermis. Low moisture levels may indicate dryness, while excessively high levels may suggest oiliness. Maintaining optimal moisture balance is essential for healthy and radiant skin.
Pigmentation and Dark Spots. Skin analysis apps can identify areas of hyperpigmentation, dark spots, and uneven tone. This information is valuable for recommending targeted treatments and products that address pigmentation concerns.
Signs of Aging. By analyzing factors such as fine lines, wrinkles, and elasticity, these apps can provide insights into the signs of aging.
Acne and Blemishes. Skin analysis apps can assess the presence of acne, pimples, and blemishes. Understanding the type and severity of acne allows for personalized recommendations for cleansers, treatments, and preventive measures.
Redness and Sensitivity. The apps can identify areas of redness and sensitivity, which may be indicative of skin conditions such as rosacea or inflammation.
Sun Damage. Skin analysis apps often evaluate sun damage by assessing factors such as UV exposure and the presence of sunspots. Users can receive advice on sun protection and products that address sun-damaged derm.
Hydration Levels. Proper hydration is crucial for epidermis health. Skin analysis apps assess hydration levels to determine if the derm is adequately moisturized. Recommendations may include hydrating products and adjustments to skincare routines.
Texture Irregularities. Skin analysis apps can identify uneven texture, rough patches, or areas with enlarged pores. Tailored recommendations aim to improve overall skin texture and promote a smoother complexion.
Skin Sensitivity. By analyzing user-provided information and facial features, skin analysis apps can identify sensitivity. This information helps in recommending gentle and hypoallergenic skincare suitable for sensitive derm.
Build a Skin Care Routine
During the COVID-19 pandemic, self-pampering and wellness trends skyrocketed, increasing personal care product sales by 300%. People became more conscious about their skin's health and dug deeper into active ingredients and formulae. Fit-it-all mass-market solutions started losing to brands offering effective, cruelty-free, and natural components and tailored solutions combating common issues.
Skin care applications help consumers not only identify their weak points but also help build a tailored skin care routine to achieve desired results.
Recommend Skin Care Products
Having analyzed the skin age and other characteristics, the solutions act like a Tinder for the user's derm and offer a selection of skin care products that can target disturbing imperfections.
The Best Skin Analysis Apps in 2024
Whether users want to reduce redness or fight dark circles, the following applications are a win-win choice.
TINT
TINT is a revolutionary makeup virtual try-on and skin care analysis platform by Banuba. Utilizing cutting-edge technologies, it scans the user's uploaded photo or accesses the camera to inspect the face in real time. Its AI identifies skin issues and offers tailored products from its vast database to fit the individual needs of every user.
Unlike other companies on the market, TINT offers a virtual try-on feature for skin care items, predicting the potential skin state after usage. Customers can see the results and statistics of derm improvements, simplifying the buying decision process and decreasing the returns and cart abandonment rate.
The software is easy to integrate into existing desktop or mobile applications, making it available on Google Play or App Store. In addition, TINT is compatible with in-store smart mirrors and laptops, allowing both at-home and public usage.
According to analytics from Banuba, personalized product recommendations can increase the conversion rate by 300%, thus becoming an additional up- and cross-selling channel.
Skin Genius
L'Oréal Paris Skin Genius, an innovative tool, harnesses the power of Artificial Intelligence to tailor personalized skincare routines. Developed alongside dermatologists, this confidential tool utilizes over 30 years of clinical data from L'Oréal Paris Laboratories. By comparing your selfie with a diverse database, including various ages, ethnicities, and derm types, Skin Genius employs AI and deep-learning algorithms, akin to those used in medical grading systems.
Following a quick test, Skin Genius generates a customized skincare routine, considering your focus areas, derm type, and sensitivity to offer the best-matching L'Oréal products to combat imperfections.
TroveSkin
TroveSkin is an exceptional skincare coach, providing insightful analyses to maintain healthy skin. As a valuable resource for self-care enthusiasts, the app stands out with its precise skin analysis tool, swiftly evaluating wrinkles, sun damage, and moisture levels through a simple selfie. Users receive detailed insights, empowering them to take proactive measures.
The app's personalized skincare recommendations cater to individual needs, suggesting specific routines and products to achieve skincare goals. Acting as a personal skincare diary with habits, health issues, and sleep and nutrition quality, TroveSkin tracks progress and reminds users of essential steps, serving as a dedicated coach for their skin journey. The user-friendly interface, with its clean layout and easy navigation, complements the app's simplicity and sophistication.
Miiskin Skin Tracker
Miiskin Skin Tracker stands as a revolutionary skincare app that empowers users to take control of their skin health and connects them to medical professionals for consultations and treatment.
By merging advanced technology, data-driven personalization, and a user-friendly interface, Miiskin offers a unique solution for individuals seeking a proactive approach to skincare monitoring and analysis.
The application doesn't offer personalized product recommendations. However, it acts like a diary to keep track of curing acne or other skin-related problems. It uses encrypted algorithms to keep all the private data secure and allows you to review the progress timeline.
Skin Bliss
Skin Bliss is a cutting-edge skincare app that goes beyond mere analysis, offering a comprehensive platform for beauty and skincare enthusiasts. Utilizing advanced algorithms and technology, the app delivers precise and detailed analysis reports based on in-depth questionnaires, addressing hydration levels, texture, wrinkles, and common concerns.
The solution positions itself like Tinder for finding the best-matching skincare based on the user's profile, preferences, and desires. It offers tutorials and beauty routine guidelines to enhance the overall glowy-skin journey.
YouCam Makeup App
YouCam Makeup App integrates skincare analysis seamlessly with augmented reality, providing users with a visual preview of products on their faces. Beyond analysis, the app offers virtual makeup try-ons and tutorials, catering to users interested in both skincare and cosmetics. It exemplifies the synergy between technology and personal expression.
Aseiko Skin
ASEIKO is a free, easy-to-use skincare companion. Simply upload a close-up of the user's face, and in under two minutes, receive personalized product recommendations tailored to their concerns. The app's ad-free interface allows browsing without interruptions.
The company operates on a direct-to-consumer model, shipping products directly from partner brands. Developed to simplify the saturated skincare market, ASEIKO prioritizes user simplicity—no unnecessary features like routine saving or data sharing.
The app suggests products based on your specific needs, complete with a traffic-light feature highlighting controversial ingredients. In addition to analyzing images, consumers can finish a survey to add more details about their derm and needs.
How Can Businesses Leverage Skin Analysis Apps?
The integration of skin analysis apps offers a myriad of opportunities to enhance customer engagement, drive sales, and stay at the forefront of technological innovation.
Personalized Marketing Campaigns
Skin analysis apps enable businesses to tailor marketing campaigns based on individual profiles. Companies can significantly increase customer engagement and conversion rates by offering personalized product recommendations and virtual try-on experiences. According to Salesforce, nearly 70% of buyers expect companies to know their needs and pains.
Utilizing the insights from the customer journey and their preferences, beauty brands can leverage this information to target more tailored offers, products, and promotions to fit their client's requirements.
Product Development
According to research by Harvard Business School, 95% of product launches fail. The company's predictions and market analysis might not be valid, and expectations don't meet the reality.
Analyzing the customers' inquiries and behavior, brands can adapt and develop new products following the trends or enhance the formulae of existing items. Businesses can use insights from skin analysis apps to inform product development. Understanding user preferences and specific concerns allows companies to create targeted products that align with evolving consumer needs.
Besides, retail companies can analyze their users' behavior and searches to offer them more personalized results or enhance the path to purchase. For example, Net-a-Porter added a search by ingredients to their website when they realized that consumers became 'skintellectuals,' looking for specific components to target issues like dark circles, etc. The insights companies can get from skin-analyzing apps can help enhance the overall customer experience.
Customer Loyalty and Satisfaction
For 75% of first-time customers, personalization simplifies the navigation through the website or app. Almost half of consumers believe that this tailored approach improves their loyalty and satisfaction level.
Navigating the piles of products in the catalog and filtering them according to a certain skin age, for example, can be a tiring and time-consuming process. Selecting and analyzing care products manually can leave a business with an empty cart and an unsatisfied potential customer who will never make a transaction. Built-in derm analyzers or independent applications can turn new customers into brand advocates, simplifying their choices and providing them with the tailored products they enjoy.
Additional Touchpoint for Customer Interaction
According to marketers, companies should have at least eight touchpoints to turn a lead into a client. The omnichannel approach in the beauty industry is one of the blooming trends for growth and winning more market share.
Let's say you have an online store, two social media accounts, efficient e-mail marketing, ads, cooperate with influencers, and additionally sell on Amazon. A personalized skin analyzer can become your next touchpoint with diverse customer interactions and social sharing opportunities.
Not every beauty retailer or producer has an in-house tech development team to implement cutting-edge skin recognition technology to add to their website or app. With reliable tech partners like Banuba and the off-the-shelf, easy-to-integrate skin analyzing application, brands can cut their path to targeting more audiences and increase their revenue via hyper-personalized product recommendations.
