Music is a crucial element of any video because it helps set the tone and can be an entertaining factor in itself. This is why every TikTok-like social network needs a video editor with music library – otherwise, the users will choose one of the competitors. In this article, we will explain the typical issues developers face when dealing with music in mobile video editors, and show how to conveniently access royalty-free track library.
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TL;DR:
- Music is important for content creators and consumers, because it sets the right emotional tone.
- Most platforms use royalty-free providers to get tracks that the users can insert in their videos.
- The common problems developers face are access to the large number and variety of tracks as well as the lengthy negotiation process for integrating the music provider with their app.
- Banuba Video Editor SDK has native integration with Soundstripe, and you can get all the licenses through one manager to speed up the process.
Why music matters
Music plays a crucial role in enhancing the emotional impact of social media videos. It has the power to evoke feelings, set the tone, and create an immersive experience for viewers. A well-chosen soundtrack can amplify the message of the video, whether it’s a joyful celebration, a heartfelt story, or an informative tutorial. By aligning the music with the visuals, creators can engage their audience on a deeper level, making the content more memorable and shareable.
Moreover, music serves as a universal language that transcends cultural and linguistic barriers. In a globalized digital landscape, incorporating diverse musical styles can resonate with a wider audience, fostering inclusivity and connection. This ability to reach people from various backgrounds can significantly enhance the virality of a video, as viewers are more likely to share content that they relate to emotionally. The right music can also establish a brand's identity, creating a recognizable sound that audiences associate with specific values or experiences.
Additionally, music can enhance viewer retention and engagement metrics on social media platforms. Videos that incorporate catchy tunes or trending songs often see higher levels of interaction, as users are drawn in by familiar melodies. The rhythm and tempo of music can dictate the pacing of visual storytelling, keeping viewers hooked from start to finish. In an era where attention spans are fleeting, leveraging music effectively can make all the difference in capturing and maintaining an audience’s focus.
Typical issues
Every developer that wants a video editor with music library for their app faces certain challenges.
The first is the availability of tracks. Users and content creators have different tastes, cultural backgrounds, and creative visions. The best apps are the ones that can suit every one of them. And this means accessing a large variety of tracks that people can add to their videos no matter the topic.
This usually gets solved through royalty-free music providers (e.g. Soundstripe) – companies that aggregate tracks and license them out to be used without making any payments beyond the agreed-upon plan. However, this is when another challenge comes up – lengthy contract negotiations. Enterprise plans for a music library for video editing need to be customized and specific pricing agreed upon, which can take a lot of time.
One-stop solution
Developing a video editor from scratch is already lengthy and expensive enough without any further negotiations complicating things further. But there is a way to kill two birds with one stone – a video editor with music that comes prepackaged as an SDK.
Take Banuba Video Editor SDK, for example. It is a full-fledged content creation suite that can be integrated with an app in a few hours, sometimes as quickly as in 8 minutes.
It has a native integration with Soundstripe, one of the most varied and highly-rated music providers. And all licensing can be done through Banuba’s managers, which means you can get everything you need in one place. And if you want to get your tracks from another source, it can be easily connected via an API.
This means, your users have access to to a huge variety of tracks in different genres – no creator will be left behind. And with the inbuilt music browser, people can listen to them without leaving your app.
Video Editor SDK contains a massive array of other useful features:
- Video recording
- Trimming/merging
- Transition effects
- 3D masks
- Background changer
- Rapid/slo-mo
- Picture-in-picture
- Color filters
- Voice effects
- AI clipping
- Etc.
Video Editor SDK is available in an API version as well. It includes fewer features out-of-the-box, but allows deeper customization.
Both versions are compatible with native Android and iOS, as well as React Native and Flutter. This means you will be able to benefit from the SDK no matter your preferred tech stack.
Integrating a video editor with music
The first step is to request the SDK archive and the trial token. This way you’ll be able to test this product for 14 days, no credit card required. Simply send us a message through a contact form below.
The second step is to merge the SDK with your project. It is distributed as CocoaPods or Maven packages (depending on the platform) to speed up integration. See the detailed updated instructions below (links to GitHub):
Conclusion
Music integration is a must-have feature for video-based social media. It helps set the tone and enhances the presentation. However, accessing a large and diverse library of tracks can be difficult, as it requires choosing the right provider and negotiating a deal, which takes a lot of time.
Both of those issues can be solved with a video editor with music distributed as an SDK. It lets you get the music, cutting tools, and effects in one place. Banuba’s product has a 14-day free trial (no credit card required), so feel free to request it and see everything for yourself.
