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TL;DR:
- Océane is a Brazilian beauty company
- As a test run, it integrated TINT virtual try-on for foundation and concealer
- The company's add-to-cart rate skyrocketed from 3% (industry average) to 20.15% and the products sold out faster than they could manufacture more
Client
Océane is a Brazilian cosmetics manufacturer and retailer. It strives to provide high-quality products at affordable prices. It is also one of the fastest-growing beauty brands in Brazil in 2023, according to the Digital 100 annual report in partnership with SimilarWeb. While virtual try-on is still a novelty at their local market, Océane managers decided to become early adopters and implement the new technology.
Try-on on the Océane website
Solution
The idea was to provide a better user experience and entice purchases through confidence. However, as the technology was unfamiliar, Océane decided to start out with concealer and foundation – their newest product categories. The plan was to expand, if the results are satisfactory.
However, TINT offers realistic products in other categories as well:
- Lipstick/Lip gloss
- Blush
- Eyeliner
- Eyeshadow
- Eyelashes
- Mascara
- Eyebrows
- Skincare
- Nail polish
- Jewelry
- Sunglasses/Eyeglasses
- Headwear
These items can be tried on separately or as a complete look. Moreover, TINT includes an advanced recommendations AI, suggesting specific items that will complement the appearance of each individual.
Results
Implementation was a stunning success. On average, the add-to-cart rate is 3%. With TINT, 20.15% of Océane users added the items they were interested in to the cart, demonstrating an increased level of customer engagement. Moreover, the company met with an unusual problem but a good one: the sales exceeded the expectations, so they didn’t have enough stock to cover all the interested clients.
Why TINT
There are many virtual try-on solutions available, but Océane chose TINT. This is why:
- Realistic AR products. The virtual cosmetics in TINT look lifelike and interact with any skin tone.
- Easy integration. With the help of the technical team, implementing AR try-on was fast and simple.
- Straightforward purchasing. It was easy for a customer to move from trying the product to adding it to the cart.
